NBC upstart The Voice carefully avoided any head-to-head confrontations with American Idol last winter, but the network is not showing the same respect to Fox’s other, lower-rated music show, The X Factor. And Simon Cowell ain’t happy!
The Voice premieres on Monday, with The X Factor Season 2 scheduled to kick off two days later. Typical show nights for The Voice are Monday and Tuesday, but just for next week only, NBC has added one additional hour to air at 8 p.m. Wednesday – directly opposite the debut of The X Factor.
Cowell, who is apparently unaware of how TV works, is crying foul. He told TMZ that NBC’s decision “is a cynical, cold-hearted, unprofessional way of doing business.” He suggested that the counterprogramming was motivated by fear: “The reason they’ve done this is they don’t want people to see X Factor because they’ve heard how good the series is. They don’t want their audience to see Britney Spears. They don’t want their audience to see Demi Lovato.”
Cowell has a point in that tactics like this will probably hurt all these similar shows eventually. But what we mostly care about now is: who’s going to win? Will people be invested enough in the first two nights of The Voice that they will want to come back for a third night in a row? Or is there enough fascination in all the crazy things Britney will surely say?